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What is ethnocentrism in consumer Behaviour?

What is ethnocentrism in consumer Behaviour?

Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards products from another country, the out-group (Shimp & Sharma, 1987).

What is consumer ethnocentrism example?

A good example is cars that are produced in the US, while the US firms have assembly plants in China. Ethnocentric consumers will not consume such products because they exclusively consume products that are produced within their own country.

What is consumer ethnocentrism in marketing?

Consumer ethnocentrism represents a preference for domestic products on the basis of nationalistic feelings. Ethnocentric consumers are reluctant to buy foreign products, because of a sense of loyalty towards their home country.

How is consumer ethnocentrism measured?

To measure consumer ethnocentrism, the literature has extensively used the consumer ethnocentrism tendencies scale (CETSCALE). The CETSCALE was developed by Shimp and Sharma (1987) in the context of U.S. consumers; there are many international studies validating this scale.

What are examples of ethnocentrism?

An example of ethnocentrism in culture is the Asian cultures across all the countries of Asia. Throughout Asia, the way of eating is to use chopsticks with every meal. These people may find it unnecessary to find that people in other societies, such as the American society, eat using forks, spoons, knives, etc.

What is high ethnocentrism?

It’s the belief that one’s ethnic group is superior to another. Ethnocentric individuals believe they’re better than other individuals for reasons based solely on their heritage. Clearly, this practice relates to problems of both racism and prejudice.

What do you mean by ethnocentrism?

“Ethnocentrism” is a commonly used word in circles where ethnicity, inter-ethnic relations, and similar inter-group issues are of concern. The usual definition of the term is “thinking one’s own group’s ways are superior to others” or “judging other groups as inferior to one’s own”.

What is ethnocentrism in simple terms?

What is the difference between ethnocentrism and Ethnorelativism?

Ethnocentrism is judging another culture solely by the values and standards of one’s own culture. Ethno relativism states that no one culture it is superior to another (recognize differences between cultures, and believe in adapted and accommodate).

What can ethnocentrism lead to?

Ethnocentrism leads to prejudice, and attempts to impose the subjective culture of one’s own culture on other cultural groups. In short, both cultural patterns have both positive and negative elements, and it is natural for most people from all types of cultures to prefer their cultures.

What is a good example of ethnocentrism?

A good example of ethnocentrism is referring to parts of Asia as the “Far East.” One might question, “Far east of where?” A high level of appreciation for one’s own culture can be healthy; a shared sense of community pride, for example, connects people in a society.

What is another name for ethnocentrism?

What is another word for ethnocentrism?

chauvinism prejudice
intolerance bigotry
bias discrimination
partisanship jingoism
partiality sectarianism

What does it mean to be an ethnocentric consumer?

It refers to ethnocentric views held by consumers in one country, the in-group, towards products from another country, the out-group (Shimp & Sharma, 1987). Consumers may believe that it is not appropriate, and possibly even immoral, to buy products from other countries.

How did Shimp and Sharma develop consumer ethnocentrism?

The CETSCALE. Shimp and Sharma (1987) developed consumer ethnocentrism into a measurable construct through the use of the consumer ethnocentric tendencies scale (CETSCALE). The initial development of the CETSCALE began with 225 different questions, which were narrowed down to 100 before being sent to a survey group for the first purification study.

Is the CETSCALE a reliable measure of ethnocentricity?

It was found that both versions of the CETSCALE were reliable across the different cultures where it was tested. The results also helped validate the CETSCALE as a measure of consumer ethnocentricity. Since that time, the CETSCALE has been used in many studies in many different countries and cultures.